Projects · Loan against mutual funds
Enabling users to get cash without liquidation
Quick Overview
In early 2023, smallcase aimed to expand it’s offering from just an investing app to provide liquidity/loan over user's investment.
My role
Product designer owning design from end to end
Team
2 Product designer, 3 Product managers & 10+ engineers
Timelines
Jan 23 - Oct 23
Problem
A smallcase exit survey revealed that 25-30% of users exit smallcases to get cash in their bank
Solution
To address this, smallcase introduced a feature allowing users to take loans against their mutual funds.
Currently smallcase allows users to track their investments like stock, mutual funds & smallcases. Out of which mutual funds have the biggest AUM of 10k+ Cr with 1+ lac users.
It was obvious for us to solve for Mutual funds investors first who were looking to exit any of their investments in need of cash.
Impact
In 1 YR of realising loan against mutual funds on smallcase
100+ cr
Loan disbursed
5000+ users
Got loan via smallcase
Wanna learn more?
Sure! I am definitely excited to share the details as well. Above is just a brief overview of problem, solution & impact.
I’d love to dive into the process, constraints, learnings, and future enhancements we scoped out while working within targeted deadlines. Let's discuss the details!
©2024 Vaibhav – The story continues